Bani Chakraborty is uniquely positioned to become India's most credible arts-based wellbeing facilitator for women in midlife transition. Her rare stack — trained actress with 30+ commercials and 3 theatre productions, visual artist and painter, currently completing CMTAI's Dance/Movement Therapy course, jovial and warm on camera, and a perimenopausal woman herself — combines the three ingredients most wellbeing practitioners lack: presence, multi-modality, and lived authenticity.
Rather than positioning as a psychologist (which she legally cannot be) or a therapist (which restricts her to clinical claims), she should launch a non-clinical wellbeing practice built on a signature integrated method — "Move · Play · Paint" — using movement, drama and painting to help women reconnect with themselves. Five core products (weekend workshops, 6-week cohorts, corporate resets, kids' play sessions, and perimenopause circles) with realistic year-one gross revenue of ₹25–30 lakh and net of ₹18–22 lakh.
This framework document builds every element she needs to launch: brand identity, positioning language, personal introduction materials, full workshop curricula, pricing and projections, a 90-day launch plan, a corporate pitch, legal safeguards, and a suggested-additions section for modalities she can layer in over years two and three.
Who Bani is in the marketplace. Positioning · Name · Tagline · Personality · Visual direction.
Bani is a Creative Wellbeing Facilitator who uses movement, drama and art to help women — especially women in midlife transition — reconnect with themselves.
Bani is not a therapist. She is not a coach. She is not a fitness instructor. She is a Creative Wellbeing Facilitator — a category she can own because almost no one else in Delhi-NCR combines DMT training, screen-actress presence, and visual arts skill.
Urban Indian women aged 30–55, professional or creative, financially independent, currently feeling disconnected — from their bodies, their creativity, their joy, or their younger selves. Perimenopausal women are a particularly acute segment. Also: creative professionals and teachers who want embodied continuing education.
People with active clinical mental illness needing treatment. People wanting long-term therapy. Anyone in crisis. These she refers to licensed psychologists.
| Dimension | Bani's Brand Is | NOT |
|---|---|---|
| Tone | Warm, playful, direct, confident | Clinical, hushed, ashram-like |
| Voice | The wise older sister who dances | The therapist behind a desk |
| Style | Slightly theatrical, colourful, unafraid | Minimal white-space wellness |
| Feeling | Permission, invitation, curiosity | Diagnosis, prescription, fixing |
| Cultural reference | Contemporary Indian creative | Imported western wellness |
Ready-to-use language for every occasion where Bani must introduce herself. Memorise these — they are her voice, sharpened.
"I'm Bani. I run creative wellbeing workshops for women — movement, drama, and painting — to help them reconnect with themselves. Trained as an actress, now trained in dance/movement therapy. Nothing clinical, just creative."
"My name is Bani Chakraborty. For 15 years I worked as an actress — you may have seen me in commercials — and did theatre on the side. Somewhere in my forties I realised what had helped me most through every transition of my life was the art itself: the moving, the playing, the creating. So I trained in Dance/Movement Therapy at CMTAI, added play and expressive arts, and I now run creative wellbeing workshops — for women who feel a little disconnected from their own joy and want to remember what it feels like to move, play, and create as themselves. I'm not a therapist. I don't diagnose or treat. I facilitate a creative experience. My method combines three canvases: the body, the voice, and the hand. Movement, drama, painting — in one integrated flow."
Bani Chakraborty is a Creative Wellbeing Facilitator, actress, and visual artist. She runs the Move · Play · Paint workshops — an integrated method combining dance/movement, drama, and painting for women in midlife transition. Trained in DMT (CMTAI), she is based in Noida and works across Delhi-NCR.
Bani Chakraborty is a Creative Wellbeing Facilitator based in Noida. She spent 15 years as a working actress across 30+ commercials and 3 theatre productions before turning her creative practice toward wellbeing. Her signature Move · Play · Paint method combines dance/movement, drama and visual art in an integrated flow — helping women reconnect with the parts of themselves that words alone cannot reach.
Trained in Dance/Movement Therapy at the Creative Movement Therapy Association of India (CMTAI), Bani leads weekend workshops, 6-week cohorts, corporate wellbeing sessions, and perimenopause circles. Her practice is grounded in the belief that the body, the voice and the creative hand together offer a route home that no single modality can provide alone. She lives in Noida with her family.
Bani Chakraborty is a Creative Wellbeing Facilitator, actress, and visual artist based in Noida. For over 15 years she worked as a screen and stage performer — over 30 commercials, several short-format roles, and three theatre productions — before her focus shifted, in her forties, toward the healing potential of the creative practices that had sustained her through every transition of her own life.
She is the founder of Move · Play · Paint, a signature method that combines Dance/Movement Therapy, drama and improvisation, and visual art in an integrated flow. Her work rests on a simple insight — that the body, the voice, and the creative hand each open a different layer of the self, and no single modality can access what the three offer together. Her workshops are for women — especially women in midlife transition — who feel disconnected from their own joy and want to remember what it feels like to move, play, and create as themselves.
Bani trained in Dance/Movement Therapy at the Creative Movement Therapy Association of India (CMTAI), and continues her education in play-based and expressive arts modalities. She is clear about scope: her workshops are not psychological therapy, and she refers clinical concerns to qualified mental health professionals. Her practice creates the conditions for creative wellbeing — a category she is helping to define in Indian arts-based practice.
Her formats include weekend workshops, six-week cohorts, corporate wellbeing sessions, women's perimenopause circles, and children's creative play programmes. She is available for keynote conversations on creative arts and wellbeing, mid-life transition, and women's embodied practices.
Bani · Creative Wellbeing Facilitator
Move · Play · Paint
Workshops for women who forgot how to feel like themselves.
📍 Noida · DMT (CMTAI)
Not therapy. Creative.
Creative Wellbeing Facilitator | Founder, Move · Play · Paint | Actress · Artist · DMT-trained (CMTAI) | Workshops for women, corporate teams, and children | Based in Noida
I am Bani.
For fifteen years, I acted for a living. Commercials, screen, theatre — the work I loved was showing up as someone else for the camera, then coming home to myself when the shot was done. What I noticed, over the years, was that the coming-home part was often harder than the performance. The pause between roles. The stillness between takes. The time between one version of me and the next.
In my forties, in the middle of my own transition, I understood something. What had held me through every difficult season of my life — every audition, every heartbreak, every question about who I was becoming — was the creative practices themselves. The moving. The playing. The painting. The being in a room with other women who were also becoming.
So I trained. In Dance/Movement Therapy at CMTAI. In play-based approaches. In expressive arts. And I built a method that combines what I know how to do: the body, the voice, the hand — movement, drama, painting — in one integrated flow.
I am not a therapist. I don't diagnose. I don't treat. If you are experiencing clinical mental health difficulty, I will refer you to a psychologist I trust.
I am a facilitator. I create the conditions for you to reconnect with your body, your voice, your creative hand, and each other. My workshops are for women who feel a little disconnected from their own joy — and want to remember what it feels like to move, play, and create as themselves.
Come as you are. Leave as you were.
Move · Play · Paint — the intellectual property that anchors every product she sells.
Most wellness modalities work through one channel: yoga through the body, therapy through talk, art class through the hands. The Move · Play · Paint method uses three canvases in sequence — body, voice, hand — to reach layers of the self that no single modality can access alone. The sequence matters: movement first grounds and regulates; drama then opens voice, character and expression; painting finally integrates and holds what has emerged. Together they produce something richer than the sum of parts.
Modality: Dance/Movement (DMT-informed)
What it opens: Somatic awareness, nervous system regulation, kinesthetic memory, non-verbal expression
Duration: Roughly the first third of every session
Key techniques: Grounding, breath, mirroring, authentic movement, warm-ups from Laban framework
Modality: Drama, improv, character, sound
What it opens: Voice, character exploration, spontaneity, playful risk-taking, release from adult self-consciousness
Duration: Middle third
Key techniques: Improv games, character studies, voice warm-ups, group play, structured spontaneity
Modality: Visual art, painting, drawing
What it opens: Integration, reflection, taking the felt experience into a physical artifact to keep
Duration: Final third
Key techniques: Intuitive painting, colour choice, non-representational expression, held silence
Five products, one method, five audiences. Detailed curricula for each.
Chai. Nametags. Sacred space set-up (candles, textiles, the studio dressed). Each woman shares one word for how she arrives. Bani sets container: what will and will not happen this weekend.
Slow guided body scan. Breath work. Warm-up sequence (Laban-informed). Solo movement exploration with music. Partner mirroring exercise. Rest.
Voice warm-up (Bani's actress toolkit). Group improv games — low stakes, high laughter. "Yes, and..." exercise. Character walk-around.
Intuitive painting to music. No representation. Focus on colour, movement of hand, texture. Silent. Each woman with her own canvas.
Each woman shares one word. Take a photo of your painting. Rest.
How did last night feel? Dreams? Notes? Body check-in.
Deeper movement exploration. Eyes closed. Witness partner watches without judgment. Then swap. This is emotionally deeper — Bani holds container carefully.
Each woman picks a character (bold one, quiet one, wild one — whoever calls). Enter the character. Speak from her. What does she want to say? Group witnesses.
Second canvas. This time paint what you take home from these two days. Colour, shape, symbol. Slower. More considered than Day 1.
Each woman stands next to her canvas. One sentence about what she is taking home. Group witnesses. Bani closes with blessing. Optional: WhatsApp group for continued connection.
Why this is a great secondary revenue stream: Parents pay easily for kids' creative activities. Low emotional risk. Bani's playful acting energy works perfectly with children. Runs on a Saturday morning schedule that doesn't conflict with women's workshops.
Bani's edge: She IS a perimenopausal woman leading this. Nothing sold, nothing preached, no expertise claimed. Sisterhood, held with the creative arts. This becomes her signature offering with the deepest emotional impact.
Pricing, unit economics, year-one projections and operational setup.
| Product | Price per person | Size | Gross per event | Direct cost | Net per event |
|---|---|---|---|---|---|
| Weekend Reset | ₹8,500 | 12 women | ₹1,02,000 | ~₹22,000 | ~₹80,000 |
| 6-Week Cohort | ₹15,000 | 10 women | ₹1,50,000 | ~₹30,000 | ~₹1,20,000 |
| Corporate Reset | ₹85,000 flat | 25 avg | ₹85,000 | ~₹15,000 | ~₹70,000 |
| Kids' Play | ₹1,500 | 8 avg | ₹12,000 | ~₹3,000 | ~₹9,000 |
| Peri Circle | ₹2,500 | 10 women | ₹25,000 | ~₹5,000 | ~₹20,000 |
| Product | Events/year | Gross Revenue | Net Revenue |
|---|---|---|---|
| Weekend Reset | 8 | ₹8,16,000 | ₹6,40,000 |
| 6-Week Cohort | 3 | ₹4,50,000 | ₹3,60,000 |
| Corporate Reset | 8 | ₹6,80,000 | ₹5,60,000 |
| Kids' Weekend Play | 40 | ₹4,80,000 | ₹3,60,000 |
| Perimenopause Circle | 10 | ₹2,50,000 | ₹2,00,000 |
| Year 1 Total | ₹26,76,000 | ₹21,20,000 |
Her Weekend Reset is the workhorse. At 12 women × ₹8,500 = ₹1,02,000 gross per weekend. Direct costs ~₹22,000 (venue ₹12k + materials ₹6k + meals ₹4k). Net per weekend: ~₹80,000. Run this monthly and it alone produces ~₹9.6L net per year.
The Corporate Reset is the multiplier. Higher price, lower marketing cost (B2B), more predictable revenue. Landing just 4 corporate clients producing 2 sessions each per year = ₹6.8L gross with minimal marketing spend.
Focus obsessively on these two products in year 1. Kids and circles are secondary income.
How to attract clients without sounding like every other wellness practitioner in India.
For urban Indian women 30-55 who feel disconnected from their bodies, their creativity, or their joy — Move · Play · Paint is a signature integrated method combining dance/movement, drama, and painting to reconnect them with themselves. Unlike therapy (which is clinical) or single-modality wellness (which is limited), Bani's three-canvas approach uses the body, voice, and creative hand together — grounded in her rare stack as trained actress, working visual artist, and CMTAI-certified DMT practitioner. She facilitates. She does not diagnose. She creates the conditions for reconnection.
Age: 38-48 · Profile: Senior manager or director in tech/consulting/media/law · Married, 1-2 children · Household income ₹40L+ · Delhi, Gurgaon, Noida · Yoga class dropout · Followed a therapist for a while but stopped
Pain: "I have everything I wanted and I feel nothing. My body feels like a stranger. I forgot what I actually enjoy." · What she wants: Feel alive again without another therapy commitment · Where she is: Instagram, LinkedIn, weekend brunches, women's networking groups
What she'll buy: Weekend Reset (as a birthday gift to herself), 6-Week Cohort (when a friend joins too), Corporate Reset (booked by her HR head)
Age: 44-52 · Profile: Was a journalist / designer / educator, currently part-time or freelance · One or two teenagers · Household income ₹20-40L · South Delhi, Gurgaon, Noida, sometimes Mumbai · Reads Elizabeth Gilbert, Glennon Doyle, listens to podcasts on menopause
Pain: "I don't know who I am anymore. My hormones are wild. My body has changed. My children don't need me the same way. My friends don't get it." · What she wants: A group of women who understand · Where she is: Instagram, Substack, WhatsApp groups, specific women's health communities
What she'll buy: Perimenopause Circle (monthly, indefinite subscription), Weekend Reset (as a rite of passage into her fifties), 6-Week Cohort
Age: 35-50 · Profile: Head of HR / L&D / D&I / Wellness at a mid-large company · Budget for wellness ₹5-15L/year · Delhi-NCR, Bangalore, Mumbai · Reports to CHRO or COO · Books the vendors, doesn't attend the sessions herself
Pain: "My leadership team is burnt out. I need something creative, not another meditation lecture. Something people will actually enjoy and talk about." · What she wants: A creative, memorable, high-quality wellbeing session that HR looks good for having booked · Where she is: LinkedIn, HR conferences, referrals from other HR heads
What she'll buy: Corporate Reset (Women's Day, Diwali, quarterly offsite), then repeat annually
| Day | Format | Purpose |
|---|---|---|
| Monday | 60-second Reel: "Try this 60-second grounding practice" | Utility · widen reach |
| Wednesday | Carousel post: A concept from the method (e.g., "3 signs your body is asking for a reset") | Establish authority |
| Friday | Story-style Reel: A moment from her own week + short reflection | Build parasocial trust |
| Sunday | Longer post or IG live: Answer a common question live | Community · convert followers |
Post the founder story. 3 reels. 2 carousels. Announce coming workshop but no bookings yet. Get to 200 followers from personal network.
3 reels of movement practices. 1 painting timelapse. 1 improv game demo. Start weekly Sunday live.
Open bookings for first Weekend Reset. Testimonials from beta run. Landing page ready. Countdown reels.
Fill 12 seats. Run the workshop. Document (with consent). Post-workshop reflection.
Testimonials, photos, participant reflections. This is the goldmine content for months 3-6.
Book Workshop 2. Start LinkedIn outreach to HR heads for Corporate Reset. Book first paid corporate session.
Zero to first paid workshop. Week by week. Concrete actions.
The single highest-margin revenue stream. Detailed slide-by-slide deck + sales script.
Subject: Creative Reset for [Company Name]'s leadership — 3 hours, high impact
Hi [First name],
Saw you lead HR at [Company]. I run 3-hour creative wellbeing sessions for leadership and high-performing teams — using movement, drama, and painting in one integrated flow. Called Move · Play · Paint.
Not another meditation session. Not a trust fall. A real creative experience that returns your team to their bodies and each other. Beautiful photos and take-home artwork too.
My background: 15 years as an actress (you may have seen me on TV), trained in Dance/Movement Therapy (CMTAI), visual artist. I bring presence, warmth, and a method that works.
Would you be open to a 15-minute call to hear more? Happy to send a short deck if that's easier first.
Warmly,
Bani
What she must always do — and what she must never do — to protect herself, her clients, and her reputation.
Bani Chakraborty is a Creative Wellbeing Facilitator. She is not a licensed mental health professional. Her workshops are creative wellbeing experiences and are not intended as psychological therapy, counselling, or medical treatment. If you are experiencing symptoms of a mental health condition, please consult a qualified clinical psychologist or psychiatrist.
A one-page form every participant signs before the workshop. Must include:
Bani must build a network of 3-4 trusted clinical psychologists in Noida/Delhi she can refer clinical cases to. This does three things at once:
Approach: schedule 30-minute coffees with each. Explain her method. Ask about their approach. Offer to be a resource for their wellness-oriented clients. Follow up quarterly.
Fifteen additional modalities Bani can integrate into her practice as she grows. Keep these for Years 2-3 once the core method is established. Not to launch with. To layer in.
Add short guided meditations (5-10 min) to the opening and closing of every workshop. Not full-length meditation retreats — that dilutes the brand. Just enough silence and attention to frame the creative work. Trainings to consider: Vipassana 10-day (foundation), Isha Inner Engineering, MBSR (Mindfulness-Based Stress Reduction certificate). Adds depth without changing category.
Layer in as a lens across the whole method rather than a separate offering. Every movement is mindful. Every painting is mindful. Frame it as "mindful movement" or "mindful making" once she's clear about vocabulary. Consider MBSR certification (8 weeks, ₹25-30k in India) once her core business is stable.
Powerful, accessible, safe. Add 15-min breathwork opener to workshops. Deeper offering: 90-min standalone breathwork sessions ₹2,500 per person. Trainings: Wim Hof Method instructor certification, holotropic breathwork facilitator training, or classical pranayama certification from a yoga school.
Add a 20-30 min sound bath as the closing of every Weekend Reset. Buy a set of Tibetan singing bowls (₹15-25k) and one hand pan. Adds atmosphere and produces immediate parasympathetic response. Certification not required but a 3-day training adds credibility.
Bani's actress training already makes this her territory. Add a "Free the Voice" standalone workshop — 3 hours, ₹3,500 per person, focused entirely on releasing the voice. Draws on Roy Hart, Kristin Linklater, or traditional Indian voice practices (Naad yoga). Great fit for lawyers, teachers, performers, singers.
Layer 15-min reflective writing at the start/end of workshops. Deeper offering: a 4-week "Body & Page" workshop combining movement, painting, and morning-pages journaling. Journaling is inexpensive, universally beneficial, and produces take-home portfolios.
Once a year, run a full nature retreat — 3-day residential in Rishikesh, Kasauli, or the Aravalis. ₹28-35k per person, 10-12 women. Combines her core method with nature-based practices. High-margin, memorable, referral-generating.
Bani's theatre background makes her natural at holding storytelling. Add a monthly "Untold Stories" circle — women share stories from their lives in structured formats. ₹2,500 per session, 10 women. Deeply bonding. Low overhead.
Advanced play work. In a longer retreat, invite women to design their own masks (or costumes) representing a part of themselves. Then move as that part. Powerful, theatrical, uniquely Bani's territory. Draws on Jung's archetypes and mask theatre traditions.
Create simple, non-religious rituals for life transitions — turning 40, becoming an empty-nester, entering perimenopause, ending a marriage. Bookable as private services or as workshop capstones. Non-clinical, deeply meaningful, taps into a growing market for "modern ritual."
Read poetry aloud → move in response → paint the impression. Poets like Mary Oliver, Rumi, Kabir, Rilke, contemporary Indian voices. Add as a themed monthly workshop. Attracts a literary-inclined audience.
Only after formal training in Trauma-Informed Yoga or Somatic Experiencing (year 2-3). Enables her to hold clients with trauma histories more skilfully — but she still refers clinical trauma cases out. This is a competency upgrade, not a new offering. Certifications: TCTSY (Trauma Center Trauma-Sensitive Yoga), Somatic Experiencing (3-year program).
Once she has 5,000+ Instagram followers, launch an online membership: ₹1,500/month for weekly guided practices, monthly live circle, member-only content. Recurring revenue, low delivery overhead, scales geographically beyond Delhi-NCR.
Monthly book club on embodiment, women's psychology, creativity — Bessel van der Kolk, Julia Cameron, Elizabeth Gilbert, Estés' Women Who Run With The Wolves. ₹500 per session. Feeds top-of-funnel and builds intellectual credibility.
Once the Move · Play · Paint method is stable and demanded, license it. Train other facilitators (~10 per cohort × 3 cohorts/year at ₹1,20,000 per trainee). Now she's institutional. Now she's a school, not just a solo practitioner. This is the endgame that turns a solo business into a real institute.
Do not layer these in during year 1. Year 1 = master the 5 core products. Year 2 = add 2-3 additions (breathwork, journaling, sound healing are the safest). Year 3 = advanced additions (nature retreats, trauma-sensitive, storytelling circles). Year 4-5 = digital + facilitator training (the scale play).
The mistake almost every wellness practitioner makes is to add offerings too early. Master the core. Say no to distractions. Depth beats breadth for the first three years.
You have the method. You have the brand. You have the products. You have the numbers. You have the 90-day plan. You have the legal safeguards. You have the growth roadmap.
All that remains is execution. Week 1 starts on Monday. Post the first reel by Friday. The rest follows.
Framework v1.0 · August 2026 · Prepared for Bani Chakraborty